KANSAS CITY CHIEFS
Kansas City Chiefs

Jason and Travis Kelce make a bold request to Roger Goodell to enter the NFL business

The pair could take their money to Cleveland sports

Jason and Travis Kelce
Jason and Travis Kelce

Jason and Travis Kelce, are shifting their focus from the gridiron to the boardroom with an ambitious plan to become professional football team owners as they petition the NFL CommissionerRoger Goodell. But how will they do it?

The two brothers aren't short of cash, boasting a combined net worth of around $70m as well as a connection to Taylor Swift, the billionaire singer who is dating Travis.

Now they're aiming to leverage their success into a business venture with serious implications for the landscape, boosted by their triumph of their New Heights podcast.

The show reportedly penned a deal with Amazon's Wondery, securing over $100 million for three years. They have also launched Garage Beer - the Ohio-based brewery they co-own and this is their "in" to the NFL.

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The company is in the advanced stages of acquiring a significant ownership stake in a professional football franchise. Though the exact team, city, or league was not disclosed.

The announcement further hints at an intention to become stakeholders in the NFL, prompting speculation among fans and analysts alike. But despite the excitement, many details remain under wraps.

Fans and sports commentators await further announcements, intrigued by how the Kelces will navigate this transition from players and podcasters to ownership hopefuls.

What is Travis and Jason Kelce's Garage Beer?

The Kelces' announcement coincides with their growing involvement in Garage Beer, which they officially ed as co-owners in June 2024, which had humble beginnings as a ion project for the Kansas City Chiefs star.

The product is a quality light beer with substantial flavor that boasts just 95-calories, making it optimal for those looking to diet as well as professional athletes. It also offers a richer taste due to a unique brewing process using more grain.

However, as the product began to succeed the pair became more than just mere celebrity endorsers; they are significant investors actively involved in shaping the brand's future.

Since its 2018 launch and 2023 relaunch, the brand expanded from 12 states to roughly 30, with plans to be available nationwide by early next year as the Kelces' backing catapults it to national distribution.

Additionally, the brewery's Ohio roots resonate deeply with the Kelce family, who grew up in Cleveland Heights and attended college in Cincinnati. Could this connection to home suggest they could invest in the NFL's Browns organization?

The pair definitely have a soft spot for Cleveland sports culture, as displayed last year when they proudly wore Cavaliers jerseys. It marks a good middle ground for their collaboration.

Jason and Travis Kelce's journey exemplifies a new wave of athletes translating on-field success into influential off-field enterprise, suggesting these football stars also enjoy a savvy understanding of brand building and long-term wealth creation.

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