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At the NFLPA Rookie Premiere, Travis Hunter took a moment to give credit where credit is due. In a wholesome interaction with Deion Sanders Jr., aka "Bucky", the Colorado wide receiver opened up about how essential Bucky has been to building the public image of the team, and how his YouTube hustle helped inspire Hunter's own digital rise.
Known for running Well Off Media, Deion Jr. has become the unofficial heartbeat of Colorado football's online presence. Over the last two years, he's turned the program into a viral content machine, helping fans connect to players beyond the field. From locker room moments to draft day highlights, he's documented it all, and the results are undeniable. The channel has racked up over 583,000 subscribers, helping usher in a new level of transparency and hype around Coach Prime's program.
"YouTube legend" status earned
As the cameras rolled at the Rookie Premiere,Hunter and Sanders Jr. swapped gratitude and laughed over their near-identical subscriber counts, 548K and 583K respectively. "We almost started at the same time," Hunter told him. "He put me on for real, bro." The 2-way football phenom wasn't just being nice. He credited Bucky with motivating him to build his own channel, encouraging fans to subscribe and promising "bangers back to back."
It wasn't just about content, it was about impact. Through Bucky's lens, fans have watched the program evolve and learned to appreciate the players as people. For Hunter, that exposure helped solidify his brand just as much as his plays on the field.
Colorado fans show love to the Sanders family
What makes this moment so special is the growing recognition of Deion Jr.'s behind-the-scenes work. "We see inside the life because of you," one fan commented on a recent video. Others praised his loyalty and media vision, especially during tough times like Shedeur Sanders' challenging draft journey.
While Coach Prime brought the swagger to Boulder, Bucky brought the spotlight. Together, they've changed the way college football programs engage with fans, and Hunter's public thanks only reinforces that.
As the Sanders brothers and Hunter continue their rise, the message is clear: family, loyalty, and content matter just as much as touchdowns.
Travis Hunter thanks Deion Sanders Jr. for media success in heartfelt reunion:
"I would've never started... he put me on for real," says the Colorado star while praising Bucky's media grind and YouTube rise
A media mastermind behind Colorado football's new era
At the NFLPA Rookie Premiere, Travis Hunter took a moment to give credit where credit is due. In a wholesome interaction with Deion Sanders Jr., aka "Bucky", the Colorado wide receiver opened up about how essential Bucky has been to building the public image of the team, and how his YouTube hustle helped inspire Hunter's own digital rise.
Known for running Well Off Media, Deion Jr. has become the unofficial heartbeat of Colorado football's online presence. Over the last two years, he's turned the program into a viral content machine, helping fans connect to players beyond the field. From locker room moments to draft day highlights, he's documented it all, and the results are undeniable. The channel has racked up over 583,000 subscribers, helping usher in a new level of transparency and hype around Coach Prime's program.
"YouTube legend" status earned
As the cameras rolled at the Rookie Premiere, Hunter and Sanders Jr. swapped gratitude and laughed over their near-identical subscriber counts, 548K and 583K respectively.
"We almost started at the same time," Hunter told him. "He put me on for real, bro." The 2-way football phenom wasn't just being nice. He credited Bucky with motivating him to build his own channel, encouraging fans to subscribe and promising "bangers back to back."
It wasn't just about content, it was about impact. Through Bucky's lens, fans have watched the program evolve and learned to appreciate the players as people. For Hunter, that exposure helped solidify his brand just as much as his plays on the field.
Colorado fans show love to the Sanders family
What makes this moment so special is the growing recognition of Deion Jr.'s behind-the-scenes work. "We see inside the life because of you," one fan commented on a recent video. Others praised his loyalty and media vision, especially during tough times like Shedeur Sanders' challenging draft journey.
While Coach Prime brought the swagger to Boulder, Bucky brought the spotlight. Together, they've changed the way college football programs engage with fans, and Hunter's public thanks only reinforces that.
As the Sanders brothers and Hunter continue their rise, the message is clear: family, loyalty, and content matter just as much as touchdowns.