- NCAA. Deion Sanders arrived at Colorado with no money to pay him and now Coach Prime has a multimillion dollar deal
- NCAA. Deion Sanders gets caught stealing chocolate and reveals what he takes from hotel rooms
It looked like a robbery. No hiding, no hesitation, and no remorse. Deion Sanders, head coach of the Colorado Buffaloes and one of the most recognizable faces in college football, walked into the team's facility and instantly noticed something suspicious. A pair of spotless sneakers that were unmistakably his were now on someone else's feet. And the person wearing them did not even flinch.
The alleged thief walks proudly with the sneakers on. Smiling, he casually its to taking them without asking. He even tells the camera, "I just stole them." Even Coach Prime couldn't believe the boldness.
Deion Sanders Jr is more than just a family member. He is a key figure in the media team that manages Coach Prime's digital presence. Through his work on Well Off Media, he has helped transform the Buffaloes into a media-savvy, must-watch program. His content captures the hard work, culture, and unforgettable moments like this one where family meets football in the most unexpected way.
Coach Prime's reaction is what makes the moment golden. He shows up casually, eating a chocolate bar, and notices the shoes immediately. Without missing a beat, he says, "How can you steal from your dad?" There is no yelling, no frustration. Just humor and a knowing smile. It is a dynamic that reveals how Deion Sanders leads not just with discipline, but with humanity and connection.
Deion Sanders is building more than a football team
He recently signed a 54 million dollar contract extension with the Colorado Buffaloes, showing the program's long-term commitment to his leadership. The deal cements his role through 2027 and reflects his growing impact on college football culture. Deion Jr, always quick with a punchline, jokes in the video, "He just made 54 million, so I'm gonna be nice to him."
Sanders' impact starts long before game day. His mission has always been to build men, not just players. At the heart of his leadership is LIT "Leaders in Training" a program designed to teach discipline, integrity, and comion. He preaches that before you can dominate on the field, you must be grounded off of it. That includes ability, spiritual wellness, and the humility to lift others as you rise.
The results have been undeniable. When Sanders arrived, Colorado was coming off a disastrous 1-11 season. Within a year, the Buffaloes stormed back to go 9-4 and earned a spot in the Alamo Bowl. More importantly, the team found its identity. With stars like his son, quarterback Shedeur Sanders, and two-way phenom Travis Hunter, the Buffs quickly became one of the most talked-about teams in college football.
With Shedeur, Travis, and other key players leaving Colorado, a new wave of talent is arriving. Now, with Deion Sanders' contract extension, the Buffaloes are officially entering a new era, one built on Coach Prime's vision, culture, and long-term leadership.