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Hollywood met the NFL this week when actress Ana de Armas delivered a surprise video message to the Jacksonville Jaguars, catching fans off guard and adding a dose of star power to the franchise's preseason hype.
The video, shared via the team's official social media channels, was part of the promotional campaign for de Armas' action film Ballerina, a spin-off of the John Wick series.
"Hi Jaguars, this is Ana de Armas," she said in the clip. "I am so excited to have you be one of the very first to see my new film Ballerina. Hope you're ready for it. Wishing you the best of luck on your season. Go Jags!"
The brief greeting went viral within hours, generating buzz across both the entertainment and sports worlds. But for Jaguars fans, the message also felt like a timely endorsement - especially as the franchise gears up for a pivotal season with an injection of young talent, most notably rookie Travis Hunter.
College sensation to Jaguars cornerstone
Hunter, drafted second overall in the 2025 NFL Draft, arrived in Jacksonville as one of the most electrifying prospects in recent memory.
A standout at Colorado under head coach Deion Sanders, Hunter became a household name thanks to his rare two-way ability. In his final college season, he totaled 1,258 receiving yards and 15 touchdowns while also recording four interceptions and 11 breakups as a cornerback.
While Ana de Armas didn't mention Hunter specifically, the timing of her video - just days after the Jaguars introduced Hunter to the media - helped link the rising NFL star to broader cultural relevance.
Jacksonville, seeking to bounce back from a 4-13 season, has leaned heavily into this fresh start, with Hunter expected to be a key figure in the team's rebuilding efforts.
With quarterback Trevor Lawrence returning to health and new weapons like wide receiver Brian Thomas Jr. ing the roster, optimism is building that Jacksonville can reassert itself in the AFC playoff race. Hunter, expected to contribute on both offense and defense, brings a level of versatility rarely seen in the modern NFL.
The video message from De Armas also gave the Jaguars a marketing win. Tying a celebrity endorsement to their preseason narrative created cross-appeal and gave fans - especially those still buzzing from Hunter's draft - another reason to believe the spotlight is shifting to Duval County.
Colorado fans, meanwhile, continue to track Hunter's NFL journey closely. Even though he's traded in the black and gold of the Buffaloes for teal and black in Jacksonville, his presence in viral moments like this keeps his former ers engaged.
In a league where image and momentum often intertwine, the Jaguars have started their offseason rollout with both. Whether it's a major motion picture or a franchise-changing draft pick, Jacksonville is aiming for a bigger stage - and it seems like Hollywood is watching.