Dana White praises UFC as multi-cultural sport, believes it can become 'the biggest sport in the world'

UFC continues to go from strength to strength, packing arenas and attracting plenty of viewers with every event.

The man behind much of this success is Dana White, the 55-year-old CEO of the company. White recently made it clear that the company has room to grow, and that it can continue to attract the attention of fans across the world.

"The beautiful thing that I've always said since day one, I said this will eventually be the biggest sport in the world. Because no matter what color you are, what country you come from, what language you speak, we're all humans and fighting is in our DNA. We get it. We like it. It makes sense. Everybody understands it," White told Fox News.

White viewed as reason for UFC's success

With UFC having fans across the globe, it's understandable why White believes the sport can continue to grow.

He has played a big role in getting the company to where it is now. Joe Rogan recently weighed in on White's impact during the JRE MMA Show, calling the UFC CEO a "game-changer" thanks to his vision.

"Oh my God, without him [Dana White], this wouldn't be possible. Like you see what happens to these other organizations with regular dudes, running them, they all folded up they fall apart," said Rogan.

While there are plenty of people ready to praise White, he has his critics as well. One critic is Francis Ngannou, as he recently disputed White's claims over why a fight with Jon Jones never materialized.

"As far as I'm concerned, it was Jon Jones who didn't want a fight with me, according to them," Ngannou said.

"So many times we sat down in a meeting and they were like: 'Oh it can't happen. Jon Jones doesn't want to fight anymore. He lives in Albuquerque, and he lives his small life and has a lot of money in his bank .' I think the guy who controls the narrative can say whatever he wants.

"That's just the narrative. I was the one requesting the Jon Jones fight."