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Tom Brady, a seven-time Super Bowl champion and widely regarded as one of the greatest quarterbacks in NFL history, is adding another chapter to his post-football career.
While he continues to make waves as an NFL analyst for Fox Sports and a stakeholder in multiple sports franchises, Brady is now breaking into the healthy snack industry with the launch of GOAT Gummies-a fruit-based, organic, and vegan snack.
The former New England Patriots and Tampa Bay Buccaneers star retired from football in 2022 but remains deeply involved in sports and business.
He holds ownership stakes in teams such as the Las Vegas Raiders (NFL), Las Vegas Aces (WNBA), Birmingham City (English Championship), Las Vegas Night Owls (Major League Pickleball), and the E1 Series (electric boat racing). Now, he's turning his attention to health-focused consumer goods.
GOAT Gummies: A Healthier Alternative to Traditional Snacks
Brady's latest venture, GOAT Gummies, will debut in March through Gopuff, a well-known instant delivery service, according to Hype Beast.
The gummies are designed to be a healthier alternative to traditional sweets, made with real fruit and without artificial sweeteners, dyes, or flavors.
The product will be available in three unique flavors:
- Sweet Rush - A mix of pear, mango, ion fruit, and cherry
- Sour Burst - A combination of tangerine, apricot, and grapefruit
- Tropic Fusion - A blend of ion fruit, raspberry, and pomegranate
Brady, who is known for his strict dietary regimen, shared his enthusiasm about creating a snack that aligns with his health-conscious lifestyle: "Some may have heard about my dietary restrictions, but I do enjoy snacking.
"For me, it was important to create a snack that both tastes amazing and is made with ingredients I can trust and understand; something I can feel good about eating and sharing with my kids."
The former quarterback also highlighted his excitement about working with Gopuff, calling it a "proven brand incubator" that helped bring the project to life.
Brady's Growing Influence Beyond Football
While GOAT Gummies represents his first step into the snack industry, Brady has already built an impressive business portfolio. His investment in the Las Vegas Raiders is particularly noteworthy, as the franchise undergoes a period of transition and restructuring.
Despite leaving the gridiron behind, Brady continues to stay in the public eye through his sports ownership, broadcasting career, and now entrepreneurship. His ability to pivot from football to business mirrors the same discipline and winning mentality that made him an icon in the NFL.
As he continues expanding his empire, fans and industry watchers alike will be paying close attention to see how GOAT Gummies performs in the competitive snack market. Can Brady's latest project match his success on the field? Time will tell.