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Shedeur Sanders' unexpected slide in the 2025 NFL Draft didn't dampen his popularity among fans. Despite being selected 144th overall by the Cleveland Browns, Sanders' jersey quickly became one of the top-selling items from the draft.
His rise in merchandise sales indicates that fans are eager to the young quarterback, signaling a promising start to his NFL career.
Initially projected as a potential first-round pick, Sanders' draft experience took an unforeseen turn. He was ultimately chosen by the Browns in the fifth round, a position far below expectations.
This unexpected drop sparked discussions about possible factors influencing his draft stock, including concerns over his attitude and potential systemic biases. Notably, commentator Stephen A. Smith drew parallels between Sanders' situation and that of Colin Kaepernick, suggesting that similar biases might have played a role in his lower selection.
Fan and merchandise surge
Despite the draft-day disappointment, Sanders' popularity among fans remained strong. His jersey sales soared, ranking third among all rookies, trailing only his college teammate Travis Hunter and No. 1 overall pick Cam Ward.
This surge in merchandise sales underscores the strong fan Sanders enjoys, even before stepping onto the NFL field.
The Cleveland Browns' decision to draft Sanders, despite his unexpected slide, appears to be a strategic one. By selecting Sanders, the Browns not only secured a talented quarterback but also tapped into a significant fanbase eager to him.
This move could prove beneficial both on and off the field, as the team's merchandise sales are likely to see a boost from Sanders' popularity.
As Shedeur Sanders embarks on his NFL journey with the Cleveland Browns, all eyes will be on him to see how he performs on the field.
His ability to translate fan into on-field success will be crucial in determining the long-term impact of his draft-day slide. However, the initial surge in merchandise sales indicates a strong foundation of fan , providing a positive outlook for his future in the NFL.