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What a surprise from Fox with just a few weeks to go until Super Bowl LIX. The TV network announced that it will broadcast the biggest event in American football on its sister platform, Tubi, in up to 4K quality.
The streaming platform was acquired by FOX 5 years ago, so this might be the right time to check it out.
Don't worry, there's no catch, no credit card or other cumbersome method. All you have to do is sign up with your email address and you can enjoy the most anticipated NFL game of the year.
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Tubi wants to steal the spotlight
The streaming platform has a full schedule. Tubi will offer Fox's Super Bowlpregame show and its own "Tubi's Red Carpet" show hosted by Olivia Culpo from the Superdome in New Orleans. More programming details are expected as we get closer to February 9th.
It will also be very flexible to watch, depending on how busy you are, as you will be able to watch it from your smart devices; according to some studies, approximately 28 million people will be working on Sunday when the Super Bowl kicks off at the Caesars Superdome in New Orleans.
Why is FOX going with this alternative?
The reality is that the Super Bowl ratings are crazy, 123.4 million people watched the game last year. The goal seems very clear, they want to get visibility on a platform they own and it is a great opportunity with an event of this magnitude. The plan can work very well with their advertising strategies, so it is a win-win situation for everyone.
This decision can mark Tubi's path and establish itself as a streaming platform and not remain in oblivion, the competition for broadcasting rights is growing every year and this tight move by FOX can determine if they are doing things right or not. A free broadcast of the Super Bowl is not seen every day, we will see how the viewers react and if they meet the expectations of the TV network that is making a big effort to make this work in the best way.