Cooper Flagg's staggering NIL haul stuns fans ahead of NBA Draft

Cooper Flagg's sensational freshman season with the Duke Blue Devils wasn't just a triumph on the basketball court, it was a historic financial windfall.

The rising star didn't just lead his team to the Final Four, averaging 19.2 points, 7.5 rebounds, and 4.2 assists per game-he also became one of the highest-earning college athletes in history through NIL (Name, Image, and Likeness) deals.

While early projections pegged Flagg's NIL value at around $5 million, those estimates proved to be wildly conservative. According to journalist Howard Bryant, Flagg raked in a jaw-dropping $28 million during his lone season at Duke.

That figure includes a $13 million endorsement deal with New Balance and a $15 million agreement with Fanatics, as Bryant confirmed during a recent appearance with Bob Costas at the 92nd Street Y in New York City.

Fans react to Flagg's earnings: Stay in school or go pro?

The eye-popping total sparked immediate reactions from fans across social media, many of whom questioned whether Flagg should even consider entering the NBA Draft given his current financial success.

"If this [report] is true... I would never enter the NBA," one posted on X, echoing the sentiments of many who see NIL as a reason to delay going pro. Another added, "I'd definitely stay a few more years and get that education as well."

One fan voiced a concern shared by some former players and coaches: "Not worried about him, but how do you expect these kids to come in with a hunger to be great when they've already made it?"

The debate highlights a new reality in college sports. With NIL deals now offering elite athletes the opportunity to earn millions before turning pro, the traditional incentive structure is shifting.

For some, college can now rival or even sur early-career NBA earnings, especially when factoring in endorsements and brand-building.

Yet despite the enormous NIL payday, Flagg remains focused on long-term success and legacy. Widely expected to be the No. 1 overall pick in the 2025 NBA Draft, Flagg's skillset, athleticism, and basketball IQ have drawn comparisons to past greats.

Analysts like Joel Klatt have praised his ability to impact the game in multiple ways, noting his dual-threat potential as both a scorer and a playmaker.

Flagg's brief stint at Duke may be over, but his influence on the evolving college sports landscape is just beginning.

As he prepares to transition to the NBA, his record-setting NIL earnings offer a blueprint for future athletes looking to leverage their brand before stepping onto the professional stage.

And with millions already in the bank and more to come, Cooper Flagg's next chapter promises to be just as lucrative-and just as compelling.