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The Cavinder twins, known for their athleticism and entrepreneurial spirit, have announced an exciting new venture with es, a subscription-based platform.
This collaboration mirrors that of LSU gymnast Livvy Dunne, who signed a similar deal earlier this year.
Cavinder Twins take over the holidays with 'Twinmas'
The Cavinders, now included on Forbes' 30 Under 30 list for 2025, continue to carve out a unique space for themselves in both the athletic and business worlds.
With 4.5 million TikTok followers and a robust portfolio of sponsorships, including major brands like Boost Mobile and Under Armour, the twins are no strangers to the spotlight.
The partnership with es provides an opportunity to share behind-the-scenes moments, fitness routines, and personal insights with their loyal fanbase.
"Our goal is to offer fans an unfiltered view of our journey, both on and off the court," said Haley Cavinder in an interview with SI Swimsuit.
"It's about sharing who we are as people, not just athletes."
Their collaboration with es aims to deepen their connection with fans, building more authentic and meaningful relationships while growing their personal brands.
"es is a platform that allows us to be true to ourselves," added Hanna.
"It's about more than just revenue; it's about creating a space where fans feel connected to us."
The twins, currently in their final NCAA season with the Miami Hurricanes, have built an impressive entrepreneurial empire.
In addition to their basketball careers, they co-founded Hustle Beauty, launched the fitness app TWOGether, and host the popular Twin Talk podcast.
Their list of NIL partnerships also includes Raising Cane's, GHOST Energy, and Champs Sports, among others.
To mark the launch of their es partnership, the Cavinders will host a casino-themed event on December 29 at the Hard Rock Cafe in Miami.
The celebration will include exclusive previews of their es content and festivities with friends, family, and business partners.
Looking ahead, the Cavinder twins remain focused on expanding their brand while staying grounded in their values.
"We're excited for what's to come," said Hanna.
"es gives us the platform to grow sustainably while staying true to who we are."