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There has been much speculation as to whether Taylor Swift will make a special announcement at the American Music Awards, which take place on Memorial Day.
Taylor Swift fans are convinced that their favorite artist will appear at the 2025 American Music Awards (AMAs).
Taylor Swift is rumored to make a big announcement at the AMAs
Taylor Swift fans believe the singer will not only appear, but also make a big announcement thanks to two clues. They noticed that there is a section in the pop superstar's online store that says "AMAs": Clothing, Music, Accessories and Sales.
Fans also discovered that the website currently has 12 items for sale at a 26% discount, two figures that fans have pointed out as significant. First, if she were to announce a new album, it would be her 12th. Second, the date of the 2025 AMAs is May 26.
Taylor is known for her Easter egg clues, so the next clue they found was no surprise.
Taylor Nation recently shared a fan's post on X about voting for Taylor at this year's AMAs and wrote: "And our people, it looks so small from up here". The capital letters of the sentence form "AMAs". Alongside the post was Taylor's song: "thanK you aIMee".
The pop star is nominated in six categories: Artist of the Year, Favorite Female Pop Artist, Album of the Year, Favorite Pop Album, Collaboration of the Year and Favorite Touring Artist.
The repetition of the number 12 in her possible Easter egg has led Swifties to think that a new project will be announced. Others believe that it is another way of hinting that the long-awaited re-recordings of Reputation of Taylor Swift are coming.
One person on X wrote: "@foolishhone13 Taylor Swift's website subtly spells out 'AMAS' and fans believe 'RepTV' is propaganda." Another person commented: "Oh my God, it's real! Does Taylor Swift's website spell 'AMAS'? Do we think something is coming?"
A third person posted: "Swift clown report 11/25/5: - The AMAs are on May 26 - 5+2+6=13 - Swift Day in May is 13 days before the AMAs - May 26 is also the second anniversary of the release of Midnights Til The Dawn - The categories on Taylor's website spell out 'AMAs' - The GC is a mess - Honey, I'm scared." A fourth person wrote: "Oh my God, am I moving?!!!!! TS12?!!!!! REP TV?!!!!! TOUR DOCUMENTARY?!!!!! IS IT JUST GOING AWAY?!!!!!"
Many also believe that a Reputation announcement is in the works after an episode of Hulu's "The Handmaid's Tale" included an extensive preview of "Look What You Made Me Do (Taylor's Version)". This was the first time that Swifties were able to hear a snippet of the long-awaited sixth re-recorded album.