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Since we can , showering daily has become socially common. However, environmental concerns, the energy crisis and new theories about skin health have called into question this very common gesture that we have incorporated into our daily routine. Nowadays, a new trend called 'non-bathing' or 'cleansing reduction', advocates a much more moderate hygiene.
This is the trend that is becoming more and more common to shower once a week
This 'non-bathing' or 'cleansing reduction' trend gained visibility in 2021 when several high-profile Hollywood personalities, such as Kristen Bell, Julia Roberts, and Brad Pitt, among others, confessed to showering only once a week. Others, such as Mila Kunis or Ashton Kutcher, said they only cleaned one place on their body. On the other hand, Dwayne Johnson says you have to shower every day.
Similarly, beyond confessions, acts that each person carries out, what matters most are the voices of the experts. For example, physician and journalist James Hamblin, author of the book 'Clean: The New Science of Skin', says that the personal care industry has distorted hygienic cleanliness, saying that excessive soap and hot water can cause skin problems.
Hamblin says that to achieve total hygiene it is best to wash only what is necessary and let the body regain its natural balance, claiming that body odor may increase, but over time, it adapts. This initiative is ed by dermatologist Mariom Moers-Carpi.Carpi also urges bathing once a week, thus balancing an optimal balance between body, environment and well-being. In this way, there are multiple views that each expert and each person can have, so this is still a mystery yet to be discovered.