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Hailey Bieber, the founder of Rhode, got ready for Valentine's Day in a red skirt ensemble and a beaming smile as she dipped into the fun of serving ice cream at Erewhon in Los Angeles on Monday.
The 27-year-old entrepreneur shared a video on her social media in which she served ice cream accompanied by her husband Justin Bieber as she announced her new brand promotion to her followers in Erewhon, California.
Hailey stood behind the counter, decked out in a red sweater and sunglasses, applying sauces and chocolate chips on top of the ice cream. The Valentine's Day-themed promotion added a special touch to the customer experience.
Rhode, its skin care brand, offered a promotion on the purchase of an ice cream, customers received a scratch-off card. Some cards provided the opportunity to pick up a free Rhode product.