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Netflix is stepping into the live sports arena in a big way, securing exclusive U.S. streaming rights for the 2027 and 2031 FIFA Women's World Cup. This partnership with FIFA marks a significant milestone, as it's the first time Netflix has acquired full rights to a major sports competition. The deal, described as a "landmark announcement for women's football," underscores the tournament's global significance and Netflix's growing commitment to live sports.
Under the agreement, Netflix will provide U.S. fans with live access to every match, alongside immersive coverage that includes studio shows. The coverage extends to Puerto Rico and will cater to both English- and Spanish-speaking audiences with dual-language broadcasts. The 2027 FIFA Women's World Cup is set to take place in Brazil from June 24 to July 25, featuring 32 of the world's best national teams. Meanwhile, the host nation for the 2031 tournament has yet to be determined.
Netflix plans to go beyond live match coverage by producing exclusive documentary series leading up to both tournaments. These series will spotlight top players, their journeys, and the global rise of women's football. Bela Bajaria, Netflix's chief content officer, emphasized this broader vision: "Bringing this iconic tournament to Netflix isn't just about streaming matches, it's also about celebrating the players, the culture and the ion driving the global rise of women's sport."
Netflix to stream every match of the FIFA Women's World Cup live
FIFA President Gianni Infantino highlighted the significance of this partnership, calling it "a landmark moment for sports media rights." He added, "Netflix has shown a very strong level of commitment to growing women's football. This agreement sends a strong message about the real value of the FIFA Women's World Cup and the global women's game."
This move aligns with Netflix's recent foray into live sports broadcasting. The platform is set to livestream two NFL games on Christmas Day for the first time, featuring a halftime show with Beyoncé. Netflix also holds rights to holiday NFL games and will begin airing WWE's "Monday Night Raw" weekly starting in 2025 under a 10-year deal.
Netflix has already produced soccer-related content such as "Under Pressure: The U.S. Women's World Cup Team," "Neymar: The Perfect Chaos," and "Beckham." documentaries on Vinícius Júnior and José Mourinho further solidify Netflix's investment in sports storytelling, adding depth to its live sports offerings.