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The boxing world is abuzz with anticipation for the September 13 showdown between Canelo Alvarez and Terence Crawford, where the undisputed super middleweight title will be at stake.
But this fight's significance goes beyond just the championship belt - it has the potential to become one of the biggest events in recent boxing history.
Both Alvarez and Crawford are among the most decorated fighters of their generation, having claimed titles in four different weight classes and achieved undisputed champion status. Their battle represents a true meeting of two elite technicians at the peak of their careers.
Richard Schaefer, Canelo's manager, recently suggested that the fight could sur the massive pay-per-view numbers set by the 2015 Mayweathervs. Pacquiao bout, which drew a record 4.6 million buys.
PPV buys are difficult to predict
Crawford, speaking to Fox Sports Australia, shared this belief but also cautioned about the risk of piracy affecting viewership.
"If it catches fire and gains fan , it could definitely sur the great Mayweather-Pacquiao fight."
Crawford's most recent fight took place in August 2024 against Israil Madrimov at 154 pounds, where he won by unanimous decision and secured the WBO interim super welterweight title. Meanwhile, Canelo's latest victory came in May 2025 over William Scull, where he reclaimed the undisputed super middleweight crown. Though Canelo won decisively, some observers criticized the bout for a lack of action.
This duel promises to be a technical masterclass. However, Crawford faces a notable challenge moving up two weight divisions to face Canelo, a factor that could heavily influence the outcome of the bout.
In essence, the fight between Canelo Alvarez and Terence Crawford represents more than just a title unification - it may well be a defining moment in modern boxing, capturing the attention of fans worldwide and possibly setting new standards for pay-per-view success.