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Former NBA star Rashad McCants has come up with a bold idea that he has put forward to NBA commissioner Adam Silver and it could be of major concern to two tech giants.
It would take a lot to put the global businesses of Mark Zuckerberg and Elon Musk under threat but McCants may have come up with an idea which would do just that.
Zuckerberg is the owner of Meta which powers Instagram and Facebook, whilst Musk now owns X which used to be known as Twitter.
McCants' idea
McCants seems angered by the state of social media these days when it comes to discussion about sport, and he has tried to persuade Silver to come up with a social media platform created by and dedicated to the NBA.
"The NBA, they should create their own social media networks within the NBA.com aspect where the actual players can be on there engaging with the fans instead of in that open network or social media, Instagram, Twitter, all those things because it becomes convoluted and personal when you can't really filter it out," he said on Gil's Arena Pod.
He thinks it would prove to be a healthier environment, saying it "would create an NBA community where there ain't no room for that bulls**t."
Kenyon Martin claimed that most fans on the internet are filled with love and appreciation, "but you have those few people that think they finna set the narrative with us."
Whilst the NBA discourse coming off of mainstream social media sites would not have a major impact on Zuckerberg and Musk, they wouldn't want it to be a success and set a precedent.